Project Scope:
I developed a comprehensive life insurance pricing model for a new term life product targeting the 35-50 age demographic. The project required building a flexible pricing engine that could support multiple underwriting classes and policy structures.

Methodology:
• Conducted market research on competitor pricing and industry mortality experience
• Built actuarial pricing models using Excel and Python for scenario analysis
• Developed mortality assumptions based on industry tables with company-specific adjustments
• Incorporated lapse modeling using industry experience studies
• Calculated expense loadings based on detailed cost analysis
• Determined profit margins and target return on capital requirements
• Performed sensitivity testing on all key assumptions

Results:
Delivered a complete pricing framework with premium rates for 5-year, 10-year, 15-year, and 20-year terms across four underwriting classes (Preferred Plus, Preferred, Standard Plus, Standard). The model showed expected profitability margins of 12-15% across all product variants.

Impact:
The pricing model was successfully implemented and the product launched, capturing 3% market share within the first year. My competitive pricing strategy, combined with appropriate risk margins, positioned the product attractively in the market while ensuring long-term profitability for the company.